In arrivo un QR code associato a La Masca in Cucina sulla linea GustoQui in vendita in 40 IpercoopRz

Soddisfazioni da foodblogger: essere chiamati a creare 5 rivisitazioni di un piatto pronto della nuova linea GustoQui e sapere che il tuo articolo sara’ abbinato per un anno e mezzo a un QR code su tutte le confezioni di quel piatto in vendita in 40 Ipercoop sparse sul territorio nazionale.

OBIETTIVO: come rivisitare un piatto gia’ pronto togliendogli quell’aria da “comprato al volo perche’ era tardi” che e’ un apparente ostacolo tra la bonta’ del prodotto stesso e l’utente finale?
Questa domanda se la sono posti anche in casa GustoQui e hanno risolto la cosa scegliendo 40 foodblogger italiani che rivisitassero in chiave personale l’utilizzo e l’impiattamento dei piatti pronti della nuova linea.
Tra di loro c’e’ anche – e ne e’ molto fiera- LA MASCA IN CUCINA.

REALIZZAZIONE: naturalmente non basta che i food blogger preparino le loro ricette utilizzando come base il piatto loro assegnato, ma occorre diffondere il risultato.
Come?
Il link all’articolo di ogni foodblogger sara’ legato al box completo e brandizzato delle 5 preparazioni e verrà inserito come QRcode su tutte le etichette dei piatti pronti commercializzati nel 2016/2017.
Che cosa e’ un QR code, potrebbe chiedersi qualcuno.
Ebbene, attingo per voi direttamente da Wikipedia: “è un codice a barre bidimensionale (o codice 2D), ossia a matrice, composto da moduli neri disposti all’interno di uno schema di forma quadrata. Viene impiegato per memorizzare informazioni generalmente destinate a essere lette tramite un telefono cellulare o uno smartphone. In un solo crittogramma sono contenuti 7.089 caratteri numerici o 4.296 alfanumerici. Genericamente il formato matriciale è di 29×29 quadratini.”
Nato nel 1994 per mano giapponese, e’ proprio quel quadrato “riempito di sbarrette a lettura ottica (facciamola semplice :D)” con il quale si leggono -ad esempio- i prezzi dei prodotti.

E’ una bella cosa, direi!
Inoltre tutti i Food Blogger con le loro ricette “diversificate” saranno citati nella rivista “Consumatori” (destinata a tutti i Soci del plesso Nord Ovest) e direi che anche questo sia un achivement interessante.

Vi chiederete adesso che ricetta fosse abbinata a LA MASCA IN CUCINA.
Vi accontento subito: le melanzane alla parmigiana e QUI troverete articolo, ricette dettagliate e fotografie.

gusto qui

Buona lettura e buon appetito con La Masca in Cucina!

 

 

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